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Veganuary Down Under: Australia's Green Shift

Veganuary Australia

Veganuary Australia

Veganuary began in the United Kingdom in 2014. It is now a global event that occurs during the month of January every year.

Australia is now part of this global initiative. But what is Veganuary like in Australia?

Growing Popularity

Veganism and plant-based diets have been gaining much traction in Australia for several years. What started as a fringe movement has become more mainstream.

People are talking about veganism more than ever. As global awareness about Veganuary has grown, it's unsurprising that many Australians have also taken the pledge. Will you join this year?

Australian Vegan Market

Vegan and vegan products are popping up all over Australia. Australia has seen a surge in the availability and diversity of vegan products in supermarkets, restaurants, and cafes.

My waistline cannot keep up with all the new vegan food available! This makes participating in Veganuary more accessible for Australians.

Local Organisations and Influencers

I'm by no means an influencer, but I do encourage the people around me to try vegan food. When they look at me apprehensively, I say, "Here, it isn't poison." This humour usually lowers their defences and convinces them to try. 🙂

Australian vegan organisations, bloggers, and influencers often promote Veganuary. This community provides local context, recipes, and tips for Australian participants. Australia has a vibrant vegan community. It has many influential advocates.

They have made big contributions to the movement. Here are some of the top vegans in Australia. They are known for their activism, entrepreneurship, and advocacy. They work to promote veganism and plant-based lifestyles.

  1. James Aspey is a prominent vegan activist and speaker.

  2. Osher Günsberg is better known as the host of Australia's "The Bachelor." But he is also a vocal advocate for mental health and veganism. He has shared his journey to health and wellness. This included his switch to a plant-based diet.

  3. Kathy Divine is an author and advocate. She has written many books promoting veganism. Examples are "Plant-Powered Men" and "Vegans Are Cool." She also founded the Plant-Powered Women Leadership Conference Series. It highlights female vegan leaders.

  4. Tammy Fry is a leading figure in the plant-based food industry. She is the Marketing Director of The Fry Family Food Co., a company known for its wide range of vegan products. She is also a nutritionist who promotes vegan lifestyles through workshops and speeches.

  5. Professor Andrew Knight is a veterinarian and bioethicist. He has published a lot on animal welfare and the benefits of plant-based diets for pets.

  6. Simon Hill founded "Plant Proof." He is a nutritionist, physiotherapist, and author. He promotes plant-based diets through his popular podcast and social media channels. He studies the science of plant-based nutrition. It has health benefits.

Events & Workshops

During January, vegan communities, cafes, and organisations might host events, workshops, and special menus to support and celebrate Veganuary. Book some cooking classes and see how easy it is to cook vegan.

Challenges and Criticisms

Like in other parts of the world, Veganuary in Australia may face challenges and criticisms. Some might critique it for being too commercial and disingenuous. Others may prefer something other than imported vegan products due to their environmental impact. There are many critics with valid concerns, but you're never going to be able to make everyone happy all the time.

Climate and Biodiversity Concerns

Australia's environment is under tremendous pressure. We face significant environmental challenges like bushfires, drought, and biodiversity loss. From these challenges, a growing warrior class has emerged. They have forged a formidable community of environmentally conscious individuals.

Movements such as Veganuary and Meatless Mondays are resonating with growing numbers. This is mainly due to the environmental benefits associated with reducing animal agriculture.

Local Adaptations

Veganuary in the UK might have specific resources and restaurant recommendations. Australian adaptations of Veganuary cater to local tastes, products, and restaurant options. I have found fantastic 'meat' pies, sausage rolls and BBQ sausage substitutes. The Aussie classics are not going to be forgotten.


While Veganuary began in the UK, its universal message of health, ethics, and environmental custodianship has made it a global phenomenon. It is a relevant and significant event in many countries, including Australia.

Try Veganuary 'I promise it isn't poison'. In fact, you will find many new foods to love. Even if you don't stick with it past the month, you will likely think about veganism in a more positive light and increase your intake of plant-based foods.

For more on Veganuary, read: Veganuary: Good for You Healthy Trend or Just Hype?


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